{"title":"Purple Toning Shampoo","description":"\u003cp\u003ePurple toning shampoo and conditioner neutralize brassy, yellow tones in blonde, highlighted, silver and gray hair. Shop the Purple Toning Shampoo, Conditioner and money-saving bundles.\u003c\/p\u003e\u003cp\u003eNew to purple shampoo? Read \u003ca href=\"\/blogs\/haircare\/what-does-purple-shampoo-do\"\u003ewhat purple shampoo does\u003c\/a\u003e and \u003ca href=\"\/blogs\/haircare\/purple-shampoo-on-gray-hair-yes-it-works\"\u003ehow it works on gray hair\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"purple-toning-shampoo","title":"Purple Toning Shampoo","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe love blondes so much that we have a little secret for you… This Grape Seed Extract and Mica infused, color enhancing shampoo is the way  to maintaining that ‘fresh from the salon’ blonde. Works for natural blondes, highlighted or even gray hair to restore the bounce and resilience. No blonde is left un-toned thanks to brighteners that banish brassiness, rescue dull color and restore shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003eReveal the true beauty of grey hair. Purple shampoo corrects unwanted warmth, boosts luminosity, and keeps silver strands looking fresh, cool, and perfectly balanced.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003ch6\u003e*packaging may differ\u003c\/h6\u003e\n\u003cp\u003e\u003cstrong\u003eShop the set:\u003c\/strong\u003e \u003ca href=\"\/products\/purple-toning-bundle\"\u003ePurple Toning Bundle\u003c\/a\u003e · \u003ca href=\"\/products\/purple-toning-bundle-jumbo\"\u003eJumbo Size\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003ePairs with:\u003c\/strong\u003e \u003ca href=\"\/products\/purple-toning-conditioner\"\u003ePurple Toning Conditioner\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eLearn more:\u003c\/strong\u003e \u003ca href=\"\/blogs\/haircare\/what-does-purple-shampoo-do\"\u003eWhat does purple shampoo do?\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eShop the edit:\u003c\/strong\u003e \u003ca href=\"\/collections\/purple-toning-shampoo\"\u003eBlonde \u0026amp; Gray Hair\u003c\/a\u003e\u003c\/p\u003e","brand":"Chita Beauty","offers":[{"title":"250 ml","offer_id":40413437067398,"sku":"047110","price":29.5,"currency_code":"USD","in_stock":true},{"title":"1000 ml","offer_id":40413437100166,"sku":"47119","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/6735\/3663\/files\/chita-beauty-purple-toning-shampoo-1000ml.jpg?v=1723510161"},{"product_id":"purple-toning-conditioner","title":"Purple Toning Conditioner","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNo tone in your hair? Give your blonde hair the care it needs with Purple Toning Conditioner. Treatment that takes the brassiness out of bland tones and restores luster and shine. A\u003cspan\u003e specially formulated conditioner that moisturizes and maintains blonde hair every day. This color-protecting conditioner will soothe, refresh and moisturize hair without any blonde-dulling heavy residues.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003ePerfect the tone. Purple conditioner enhances silver brilliance while deeply hydrating, leaving grey hair cool-toned, nourished, and beautifully touchable.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShop the set:\u003c\/strong\u003e \u003ca href=\"\/products\/purple-toning-bundle\"\u003ePurple Toning Bundle\u003c\/a\u003e · \u003ca href=\"\/products\/purple-toning-bundle-jumbo\"\u003eJumbo Size\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003ePairs with:\u003c\/strong\u003e \u003ca href=\"\/products\/purple-toning-shampoo\"\u003ePurple Toning Shampoo\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eLearn more:\u003c\/strong\u003e \u003ca href=\"\/blogs\/haircare\/purple-shampoo-on-gray-hair-yes-it-works\"\u003ePurple shampoo on gray hair\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eShop the edit:\u003c\/strong\u003e \u003ca href=\"\/collections\/purple-toning-shampoo\"\u003eBlonde \u0026amp; Gray Hair\u003c\/a\u003e\u003c\/p\u003e","brand":"Chita Beauty","offers":[{"title":"250 ml","offer_id":40413437853830,"sku":"047111","price":29.5,"currency_code":"USD","in_stock":true},{"title":"1000 ml","offer_id":40413437886598,"sku":"47120","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/6735\/3663\/files\/chita-beauty-purple-toning-conditioner-1000ml.jpg?v=1723510161"},{"product_id":"purple-toning-bundle","title":"Purple Toning Bundle","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003eWhat's Inside\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis \u003ca title=\"Purple Toning Shampoo\" href=\"https:\/\/chitabeauty.com\/products\/purple-toning-shampoo\"\u003ePurple Toning Shampoo\u003c\/a\u003e and \u003ca title=\"Purple Toning Conditioner\" href=\"https:\/\/chitabeauty.com\/products\/purple-toning-conditioner\"\u003eConditioner\u003c\/a\u003e duo, infused with grape seed extract and mica, is color enhancing essential to maintaining that ‘fresh from the salon’ blonde. Preserves and restores color by neutralizing brassiness and rinsing away mineral buildup for instantly brighter, shinier strands.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eReveal the true beauty of grey hair. Purple shampoo corrects unwanted warmth, boosts luminosity, and keeps silver strands looking fresh, cool, and perfectly balanced. \u003cmeta charset=\"utf-8\"\u003ePerfect the tone. Purple conditioner enhances silver brilliance while deeply hydrating, leaving grey hair cool-toned, nourished, and beautifully touchable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNeed more?\u003c\/strong\u003e \u003ca href=\"\/products\/purple-toning-bundle-jumbo\"\u003ePurple Toning Bundle – Jumbo Size\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eLearn more:\u003c\/strong\u003e \u003ca href=\"\/blogs\/haircare\/does-purple-toning-shampoo-work\"\u003eDoes purple toning shampoo work?\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eShop the edit:\u003c\/strong\u003e \u003ca href=\"\/collections\/purple-toning-shampoo\"\u003eBlonde \u0026amp; Gray Hair\u003c\/a\u003e · \u003ca href=\"\/collections\/bundles\"\u003eBundles\u003c\/a\u003e\u003c\/p\u003e","brand":"Chita Beauty","offers":[{"title":"Default Title","offer_id":39830490284166,"sku":"048105","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/6735\/3663\/files\/chita-beauty-purple-toning-set-250ml.jpg?v=1723510162"},{"product_id":"purple-toning-bundle-jumbo","title":"Purple Toning Bundle - Jumbo Size","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003eWhat's Inside\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis \u003ca title=\"Purple Toning Shampoo\" href=\"https:\/\/chitabeauty.com\/products\/purple-toning-shampoo\"\u003ePurple Toning Shampoo\u003c\/a\u003e and \u003ca title=\"Purple Toning Conditioner\" href=\"https:\/\/chitabeauty.com\/products\/purple-toning-conditioner\"\u003eConditioner\u003c\/a\u003e duo, infused with grape seed extract and mica, is color enhancing essential to maintaining that ‘fresh from the salon’ blonde hair. Preserves and restores color by neutralizing brassiness and rinsing away mineral buildup for instantly brighter, shinier strands.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eReveal the true beauty of grey hair. Purple shampoo corrects unwanted warmth, boosts luminosity, and keeps silver strands looking fresh, cool, and perfectly balanced. \u003cmeta charset=\"utf-8\"\u003ePerfect the tone. Purple conditioner enhances silver brilliance while deeply hydrating, leaving grey hair cool-toned, nourished, and beautifully touchable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRegular size:\u003c\/strong\u003e \u003ca href=\"\/products\/purple-toning-bundle\"\u003ePurple Toning Bundle\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eLearn more:\u003c\/strong\u003e \u003ca href=\"\/blogs\/haircare\/purple-is-the-new-black-nourish-blonde-highlights-for-curly-hair\"\u003eNourish blonde highlights on curly hair\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eShop the edit:\u003c\/strong\u003e \u003ca href=\"\/collections\/purple-toning-shampoo\"\u003eBlonde \u0026amp; Gray Hair\u003c\/a\u003e · \u003ca href=\"\/collections\/bundles\"\u003eBundles\u003c\/a\u003e\u003c\/p\u003e","brand":"Chita Beauty","offers":[{"title":"Default Title","offer_id":41290015867014,"sku":null,"price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/6735\/3663\/files\/chita-beauty-purple-toning-set-1000ml.jpg?v=1723510162"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/6735\/3663\/collections\/2--Purple-Set-Detail_V4.jpg?v=1793015635","url":"https:\/\/chitabeauty.com\/collections\/purple-toning-shampoo.oembed","provider":"Chita Beauty","version":"1.0","type":"link"}