Notice that spring in your step after leaving the salon with bright, luscious blonde highlights? You can bring that vibrancy home and make it last with a simple addition to your weekly haircare routine - a purple shampoo and conditioner.
Why Blonde Hair Needs Extra Care
Only 2% of people globally are naturally blonde - roughly one in 20 Americans. Yet blondes seem everywhere! Maintaining bright blonde hair between salon visits requires dedication and the right products to nourish and protect highlights.
Purple Shampoo & Conditioner: The One-Two Punch
Purple shampoo enhances blonde pigmentation, while a purple conditioner repairs and nourishes. Together, they form a dynamic duo that keeps your hair looking fresh, vibrant, and healthy.
How Purple Works
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Crushed violet pigments neutralize brassy and yellow tones
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Purple and yellow are complementary colors, canceling out unwanted brassiness
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Perfect for natural blondes, color-treated blondes, and silver hair
Especially for curly or color-treated hair, purple shampoo is essential to maintain brightness and prevent dullness.
“I recommend replacing your regular shampoo and conditioner with a purple set at least once a week,” says Suzi Abadjian, hairstylist and Chita Beauty founder.
“Let the purple act as a toner, just like in a salon, to eliminate brassy undertones. Clients are getting savvier about at-home care, which is fantastic for maintaining preferred shades of blonde or silver.”
Chita Beauty Purple Toning Shampoo & Conditioner
Purple Toning Shampoo
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Neutralizes unwanted yellow tones
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Brightens and refreshes hair color
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Provides moisture and adds shine
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Reduces breakage
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Contains grape seed extract to prevent color fading, protect from heat, and nourish hair and scalp
Purple Toning Conditioner
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Further neutralizes yellow tones
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Adds moisture, shine, and body
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Ideal for deep color-enhancement and reparative conditioning
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Nourishes hair cuticles for healthier-looking hair
Why It Matters
From Marilyn Monroe to Carrie Bradshaw, blondes have captivated our attention in popular culture. Maintaining your highlights with purple shampoo and conditioner ensures your hair stays bright, healthy, and Instagram-ready.
Tone brassiness, refresh your highlights, and step out with confidence - be the blonde that turns heads with Chita Beauty.