The trend towards embracing gray hair, whether natural or colored, has us loving the ever-so-fresh looks, with a fearless ode to living authentically and confidently.
The pandemic sparked a move among many, unintentionally perhaps, to go gray. Vogue even called 2021 the year of gray hair. Celebrities of all ages enjoy gray looks, from Jane Fonda to Cynthia Nixon, Andie MacDowell, and Lizzo as a permanent look or mixing up their everyday hairstyles.
Check out the Instagram feeds of many well-known celebrities and influencers and you can’t help but notice the move towards gray - in all shades and hairstyles, from a silver streak, charcoal silver to pure white. Everyday gals are right there with them.
You may think going gray means you don’t have to do much to take care of it. Not so. If you want hair to enjoy a silvery shine, the secret to keeping gray locks looking vibrant is using purple shampoo.
What does purple shampoo do to gray hair?
Purple shampoo’s violet pigments neutralize yellow undertones and brassiness (as it does for blonde hair). Use once or twice a week in place of your regular shampoo. Leave it in your hair for a few minutes to achieve the ultimate results. Think of it as your at-home toner between salon visits or to maintain your gorgeous DIY gray yourself if you want to slay trendy and slick hair daily (of course you do!).
Hairstylists will tell you that UV and heat are significant discoloring factors. Further, gray hair tends to pick up environmental pollutants, such as cigarette smoke, causing locks to turn a dingy yellow. Some medication has the same effect. Purple shampoo works to fix that.
All one needs to do is look at the color wheel to see how purple and yellow work together. As complementary colors, they counterbalance each other. Therefore, adding purple brings out a brighter color with more depth for natural and dyed gray hair and reduces yellow tones.
Gray hair is finding new generations who love the color and don’t see it merely for older demographics. They’re changing the narrative and helping to eliminate the double standard that has long existed between males and females with gray hair.
Hairstylist and Chita Beauty Founder Suzi Abadjian explains, “Gray hair is not a sign of aging any longer, rather its a statement of sophistication and a mature outlook on style. Women and men of all ethnicities are enjoying their grays regardless of age. I see a wide range of clients accentuating different hues of gray. I always suggest they invest in a purple shampoo and keep it in their shower. Used weekly, it makes an enormous difference in maintaining bright, shiny, and beautiful hair.”
Although the loss of melanin as we get older is unavoidable, leading all of us down a path to gray hair, how we decide to accept it is changing. There’s a sense of liberation amongst women that having gray hair is becoming more mainstream and not a sign of getting older. Plus, it’s a great reason to go on a shopping spree and revive that wardrobe to complement your new hair color!
Prevent dull grays from ruining your vibe. Brighten and nourish those locks with purple shampoo for gray hair, an easy way to rock a new haircut. Be sure to look for one that is alcohol and paraben free. Shop Chita Beauty Purple Toning Shampoo & Conditioner Combo. It’s the illustrious dynamic duo perfect for gray hair!