The trend towards embracing gray hair, whether natural or colored, has us loving the ever-so-fresh looks, with a fearless ode to living authentically and confidently.
Gray Hair Goes Mainstream
The pandemic sparked a move among many, unintentionally perhaps, to go gray. Vogue even called 2021 the year of gray hair. Celebrities of all ages enjoy gray looks, from Jane Fonda to Cynthia Nixon, Andie MacDowell, and Lizzo as a permanent look or mixing up their everyday hairstyles.
Check out the Instagram feeds of many well-known celebrities and influencers and you can’t help but notice the move towards gray - in all shades and hairstyles, from a silver streak, charcoal silver to pure white. Everyday gals are right there with them.
The Secret to Maintaining Gray Hair
You may think going gray means you don’t have to do much to take care of it. Not so. If you want hair to enjoy a silvery shine, the secret to keeping gray locks looking vibrant is using purple shampoo.
What does purple shampoo do to gray hair?
Purple shampoo’s violet pigments neutralize yellow undertones and brassiness (as it does for blonde hair). Use once or twice a week in place of your regular shampoo. Leave it in your hair for a few minutes to achieve the ultimate results. Think of it as your at-home toner between salon visits or to maintain your gorgeous DIY gray yourself if you want to slay trendy and slick hair daily (of course you do!).
What Purple Shampoo Does
Purple shampoo contains violet pigments that neutralize yellow undertones and brassiness, just like it does for blonde hair.
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Use once or twice a week in place of your regular shampoo
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Leave it in for a few minutes to maximize results
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Acts as an at-home toner between salon visits
UV rays, heat, and environmental pollutants (like smoke) can discolor gray hair, turning it yellow. Purple shampoo counteracts this by using the color wheel principle: purple and yellow are complementary, so they neutralize each other and restore a brighter, more vibrant tone.
Gray Hair for All Ages
Gray hair isn’t just for older demographics anymore. A new generation is embracing it, challenging outdated double standards for men and women.
“Gray hair is not a sign of aging any longer, rather it’s a statement of sophistication and style,” says Suzi Abadjian, hairstylist and Chita Beauty founder.
“I recommend a purple shampoo to all my clients. Used weekly, it keeps gray hair bright, shiny, and beautiful.”
Although loss of melanin is inevitable with age, how we embrace it is changing. Gray hair is now a symbol of liberation, confidence, and style, and it’s the perfect excuse to refresh your wardrobe to complement your new look.
Shop the Essentials
Prevent dull grays from ruining your vibe. Brighten and nourish those locks with purple shampoo for gray hair, an easy way to rock a new haircut. Be sure to look for one that is alcohol and paraben free. Shop Chita Beauty Purple Toning Shampoo & Conditioner Combo. It’s the illustrious dynamic duo perfect for gray hair!